Founder David Benedek grew up in the universe of perfumery and trained at the "Institut Français de la Mode" where he specialized in the universe of perfumery and cosmetics. Here he learned to recognize the different scents and to take the right steps in creating scents. To appreciate the French know-how, he decided to make products with the "Made in France" label. The bottle, cap, label and packaging are made by French companies. The packaging is made with natural ink and recycled paper. If you put all the packaging next to each other, they together form an encyclopedia of delicious scents.